When starting the process of building a website, you inevitably have a lot to think about in terms of content, pictures and which pages you want/need...etc.
One of the more popular questions you may get when meeting with your web developer is whether you want a blog added to your website.
But why are blogs so popular and seemingly vital for businesses?
Currently there are around 153 million blogs with thousands being added daily as businesses are realizing the importance of informational content and how blogging can not only help your SEO but also create a more personal relationship with your readers and potential customers.
B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t, and a study done by U.addresstwo states that websites with blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97% more inbound links. (links directly to your website)
Adding a blog to your website can not only do wonders to your SEO but it also builds relationships with customers and can mean the difference between people finding you online and not.
I’ve listed my top four helpful blogging tips below, hopefully these will help you on your journey whether you are creating a blog for your business or needing some inspiration with an existing one.
1. Use infographics
Infographics are everywhere. You can hardly find an advertisement today without seeing them and there’s good reason they are so popular. In a blog post written by Chiedo Marketing's Faith Ripa, she states, “A good Infographic is designed with your brand in mind. Creating an Infographic that includes relevant information to your company/business, your logo, website address, colors, and contact information is an effective way to show your customers who you are, rather than having to state it.”
If combined with well-written text, Infographics can be a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains. Humans naturally love facts, figures, stats and other graphical elements and if compelling enough, the information in your Infographics can really capture their attention.
2. Make sure your facts are straight and reference your resourcesPosting facts are all well and good, but if they can’t be traced to anything concrete you risk harming your credibility. In an age where fake news and false information is running rampant, referencing your sources is crucial. Although Outbound links are a topic of discussion on whether they hurt your SEO, it seems that they can actually be useful to your website enabling you to become a reference source in your niche as well as making your readers experience more and more rewarding. Take advantage of this by linking to resources your users (and search engines) will love.
Be ConsistentOnce you write 21-54 blog posts, your traffic generation increases by up to 30% (source) Being consistent with your blogging not only helps with SEO but will also deem you reliable to your readers, bringing them back again and again, each week or even day to see if you have posted something new. Creating a schedule for posting is ultimately up to you and based primarily on how much you can handle. Some articles that I find helpful on what time to post as well as how often are here and here.
4. Be Inspired from other blogsGive yourself the freedom to be inspired by other bloggers. I don’t mean copying someone word for word and saying you wrote it, but if you have an idea of a post and need some additional inspiration go ahead and Google around for some insight provided by others who have gone before. If you do borrow content from other people make sure you give credit where due, and when possible link back to the source as mentioned above!
4. Utilize available (and free) softwareUsing software to create graphics for your blog is one of the best ways to catch readers attention. You can increase your “grab factor” tenfold by having colorful charts and easy to read diagrams. People naturally gravitate toward colorful graphics, pictures and videos easier than plain text, and images in articles tend to boost the number of views by 94%. When possible supplement your content with graphics and see if it improves your user's experience. (source)
Before I finish up let me give you an in-depth look at some of the softwares we use at The Chiedo Companies.
Creating graphics can be a breeze if you use the right software, a few of our favorites are Canva, Adobe Illustrator and ScreenFlow (for Screencasts).
Canva can create practically any ad you would ever need for Marketing purposes as well as Infographics, banner images..etc. Canva is technically free, although using certain pictures and fonts of theirs can cost a couple bucks you don’t need to be a creative at heart to use Canva without any cost.
Although pricey the Adobe Suite is completely worth it! Illustrator, Fireworks and Photoshop are the ones we use most often at the office. The options are unlimited and you can sign up for a free trial for any one of their programs to see if you like it.
I originally downloaded ScreenFlow to create office instructional videos, branching out I have realized the versatility of this software and am now using it for blog posts. Using ScreenFlow (having never used a video software before) was a great experience.Their website is designed to answer any questions you may have and YouTube has plenty of how-to tutorials as well.
As always, thanks for reading!