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26% of Americans listen to podcasts monthly. And podcast listenership is increasing each day. Don’t quote me. It sounds right-ish to me but I got my statistics here and here.

If you aren’t familiar with podcasts, think radio shows meet Netflix. If that doesn’t help you at all, download the Chiedo Radio podcast here and you’ll catch my drift.

But the big question if you’re an entrepreneur is, how can podcasts help your business?

How A Podcast Can Help Your Business

For entrepreneurs, creating a podcast is an INCREDIBLE way to connect with potential customers, build trust and create a way for people to become familiar with you and your brand.

And you can solidify yourself as a trusted expert WAY before your potential customers meet you.

That’s AWESOME!

As a result, when you do have something of value to sell them, it comes from a trusted expert, not some sketchy email address at takemymoney.com.

Well, at least that’s the theory. 😆

But that theory hinges on being able to get people to listen to your podcast, to begin with.

And that’s the first challenge. But I’ve got some thoughts that should help.

Why Would Anyone Listen To Your Podcast?

Before even touching or thinking about the tech that goes behind starting a podcast, here’s the big question.

How can you provide VALUABLE content, in a way that’s hard to compete with, to people who could one day become your customers?

My company works with entrepreneurs to build their app ideas and their websites. Check us out some time. 😉

So I wanted to figure out a way to get entrepreneurs listening. And a way to provide value that would be challenging for a bunch of other people to copy.

And that got me thinking. I learn new technologies REALLY EASILY and have more experience as an entrepreneur than most people equally as tech-savvy.

So I decided to start teaching entrepreneurs how to use technology to improve their businesses. My ability to live in and speak from both of those worlds gives me something special. Something a little harder to copy.

With that being said, what’s that thing for you? That thing that’s second nature that you could talk about on a regular basis, that your potential customers would get value from?

Once you’ve figured that out, you’re gold. And then it’s time for the tech.

Technical Instructions To Launch Your Podcast

Just to be clear, there are a million other ways to get started with less or more pricey equipment.

But for anyone who’s asking, this is the setup I recommend to anyone looking to launch a podcast that sounds quality without spending that much time or money.

This set up will work for either Windows computers or Macs, but I recommend Apple if you’re a creator. I always recommend Apple.

So here we go.

The Microphone ($129):

Blue Yeti

The Blue Yeti is sweet and easy to use. It’s a USB mic so you don’t need any extra equipment. No mixers. No pre-amps. Just your computer. The mic is incredible. And pretty affordable.

You can buy one here.

The Recording Software (FREE)

GarageBand

I like GarageBand. It’s easy to use and you can make your recordings sound good with little to no effort. This guide gives you some tips. But it’s only for Apple computers. If you’re on a windows computer, use Audacity. You can download it here.

If you want a tutorial on using both or have any questions about either, let me know in the comments below.

Podcast Hosting ($5/mo)

LibSyn

When you launch a podcast Apple podcasts don’t store your audio. Neither does Google Play. Your podcast hosting company stores all your episodes and you simply tell Google Play, Apple Podcasts, and whoever else, where to get your stuff.

I use LibSyn for podcast hosting. Plans start at $5/mo.

It’s simple and easy to use. The UI is a little gross. But it works, so I turn a blind eye.

You can sign up for LibSyn here.

Podcast Graphics (FREE)

Canva

When you’re ready, you’ll want to create artwork for your podcast. You can do this with whatever software you’re comfortable with, but if you don’t have a tool of choice I recommend Canva. It’s free and makes you feel like a pro. You can whip up your podcast artwork in minutes.

Check out Canva.

Podcast Music

AudioJungle

If you’re thinking about throwing some intro music in the mix, check out AudioJungle. Cheap music that sounds great.

Visit AudioJungle

The Long Story Short

OK, that was a lot. So here’s the breakdown.

  1. Figure out how you can provide valuable content, in a way that’s hard to compete with, to people who could one day become your customers.
  2. Buy a Blue Yeti Microphone.
  3. Download Audacity if you’re on a Windows machine.
  4. Record your first episode using your Blue Yeti Microphone and your recording software (Audacity or GarageBand).
  5. If you want to throw some music into the mix, hit up AudioJungle.net and download something you like.
  6. Set up an account with LibSyn.
  7. Create artwork for your podcast with Canva.
  8. Submit your podcasts to Apple Podcasts: Instructions here
  9. Submit your podcast to Google Play: Instructions here
  10. Submit your podcast to Stitcher: Instructions here

And if you’re an entrepreneur be sure to check out my podcast! I’ll walk you through different technologies each episode. Search for Chiedo Radio wherever you get your podcasts!

If I missed anything or if you have any questions, let me know in the comments below and subscribe to my YouTube channel to get notified when I create the videos for this blog post!