Chiedo Labs Web Development Harrisonburg VA & Charlottesville VA web design

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Valorie needed a site for her fast-growing freelance photography business. We built her a WordPress site using a pre-packaged theme from ThemeForest that we customized for her needs.

Elegant Theming.

Out-of-the-box features.

Valorie decided to use the Jack & Rose theme for her site, an elegant theme that included built-in features such as:

●  Full-page image slider
●  Testimonials block
●  Photo gallery
●  Recent posts

Since these features were included with her theme, we were able to offer a more cost-effective solution for Valorie.

We also added customizations that Valorie requested to the theme’s codebase for more consistent branding and better presentation.


We touch the code so you don’t have to.

This particular theme setup made it impossible to customize without editing the core theme files, which is strongly discouraged for the less code-savvy.

Lucky for Valorie, we were able to add customizations that safely altered the theme’s original design without introducing side-effects.

Welcome section customized via CSS

Personal Touches.

Templates do not preclude branding.

Valorie, being an artist, provided us with some graphics that she created for her site. We were more than eager to add these in and make her site look even better.


Although we prefer to build custom themes from scratch, this proved a fun project, and we got to see great code in action written by other developers. Hats off to you guys. You know who you are.


WordPress Theme Used: Jack & Rose.

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